When it comes to brewing the perfect cup of coffee, freshness is key. But what does “fresh coffee” really mean, and how can you make sure you’re always enjoying it at its best? At Simba Bru, we’re all about great coffee—and it starts with understanding what freshness means and how it impacts your brew.
What Does Coffee Freshness Really Mean?
Coffee is at its peak when it’s freshly roasted. That’s because coffee beans are packed with oils and compounds that create the flavours and aromas we love. But once roasted, these oils begin to degrade as the beans are exposed to air, moisture, and time.
Freshness isn’t just about taste—it’s about science. After roasting, coffee undergoes a process called degassing, where it releases carbon dioxide. During this window, the flavors are vibrant and dynamic. Once the degassing slows, the coffee loses its sparkle, leaving you with a flat, dull brew.
How to Keep Your Coffee Fresh
Here are a few tips to make sure you’re brewing coffee that tastes as good as the day it was roasted:
1. Store it properly – Keep your coffee in an airtight container, away from light, heat, and moisture. A simple jar or tin will do the trick!
2. Buy smaller quantities – Instead of stocking up on months’ worth of coffee, buy what you’ll use in two to three weeks.
3. Grind as you go – Whole beans stay fresher longer than pre-ground coffee. Invest in a grinder to get the most out of your beans.
When Fresh Isn’t Always Best
Interestingly, coffee that’s too fresh right after roasting can taste strange. Beans need a short rest period (called a roast date buffer) to let the flavors develop fully. Aim to brew coffee 3–10 days after it’s been roasted for the best experience.
Ready to Taste the Difference?
Check out our selection of freshly roasted coffee and start your journey to better brews today.